On December 2nd an agency approached us with a problem. They wanted to launch a social media YouTube website for German consumers to interact with the Volkswagen brand with a chance to win one of sixty new cars. They also wanted the platform launched for their nationwide ad campaign starting on December 20th.
We got started and over 18 long days and nights we architected, developed and deployed the platform which supported hundreds-of-thousand unique visitors, millions of page views and thousands of consumer stories just hours after launching on our custom scaling clustering technology.
Manage All Content on the Fly
As submissions poured in, we gave content administrators tools to quickly search, review and approve content.
Ever-Evolving User Submitted Content
A community was formed literally overnight by visitors around the world. Participants submissions were rated and conversations were started by other members creating an organic community of Volkswagen enthusiasts.